Style & brand

The Style button on the dashboard is where you decide what every video this newsroom makes looks and sounds like.

The six categories

Grouped under two headings:

Script Defaults

Script Style	Feel, length, format and call-to-action
Speaker Style	Tone, pacing and emphasis of the narration
Narration	Which AI voice, and its settings

Video Defaults

Video Format	Aspect ratios, clips, and video-level defaults
Branding	Colours, fonts, logos and graphics
Captions	Caption styling

Each is a saved template you can create, edit and reuse, the same objects Studio uses, so a brand kit you made while cutting a video by hand is available here.

Speaker Style is about words, not framing

It sets the tone and pacing of the script. It has nothing to do with where the speaker sits on screen; that’s a layout’s job.

Scope: newsroom vs series

A bar across the top switches between Newsroom default and one tab per series. A badge on each series tab counts how many settings it sets of its own.

The chain is:

what the series sets  →  what the newsroom sets  →  your account default

A series only differs where you change it on its own tab. Everything else falls through to the newsroom.

The nav tells you where each answer is coming from without your opening it: you’ll see lines like Newsroom · House Style, Account · built-in default, or From template when a layout has taken the decision.

It names the series that overrides you

On the Newsroom tab, a category a series has overridden says so: “The Quizzes series sets its own Captions, which wins over this. Change it on that series’ tab above.”

The layout template pin

Above the six sits a card for pinning a layout template, fixing the shape of every video this newsroom makes.

When you pick one, a panel spells out what it has taken over and what’s still yours. A category the layout fully decides becomes read-only, and says which layout decided it.

Some layouts can't be scheduled, and say why

Unavailable layouts appear dimmed with the reason rather than hidden: “Needs someone on camera, but scheduled videos are narrated.” Scheduled videos have nobody to film, so layouts requiring a presenter are out.

A layout never touches Script Style or Speaker Style; it decides geometry, not words.

Rotating voices

Under Narration, switch from Single voice to Rotate voices and give the series an ordered list. Each video takes the next one, then wraps.

Only the voice rotates. Model, language, speed and delivery still come from the narration template. A standing line tells you “Next video will use Amelia.”

Useful when you publish daily and don’t want every video sounding like the same person.

Article photos

Under Video Format. Scheduled videos can use the article’s lead photo alongside stock footage (only the lead, because it’s the one the publisher chose to represent the story and so the one reliably on-topic).

The article’s other pictures are still saved with the script; switch any of them on by opening the video in the editor.

On by default.

Graphics

Under Branding. Graphics belong to a brand kit, not to a newsroom, so pick a kit first, and the panel will say so if you haven’t.

With designs linked: “Every video using this kit draws its graphics from these; nothing is designed from scratch.” Without: Editory designs a fresh set each time.

Two newsrooms sharing a kit share its graphics

Changing a kit’s graphics changes every video that uses that kit, across every newsroom. The panel says this on screen.

Creating or editing a graphic takes you out to the graphics editor and brings you back to the same tab. See Brand kits & graphics.

Using your own style in a team newsroom

In an organisation’s newsroom, the picker splits into Shared with your organisation and Your library (import to use here).

Choosing from your own library asks first:

Import “House Style” into Acme? Everyone in Acme will be able to see it and use it in their newsrooms. You stay the only one who can edit or delete it.

This exists because scheduled runs execute as the newsroom’s owner. A personal template resolves fine for you and reads as unset for a teammate, so it has to be shared to work for the team.

There is no un-share

Delete is the only removal, and deleting un-points every newsroom and series using it, including other people’s. The delete dialog tells you what’s affected.

Two limits worth knowing

• Write, delete and re-share on a shared template is the creator only. Sharing grants read plus the right to point a newsroom at it, not editing.
• Nothing here writes an account-wide default. Account defaults are set when a template is first created. There is currently no screen for changing one afterwards.

Next

Getting videos out the door