Your first video
This is the short path. It skips almost every setting, because the defaults are good and you can come back for them. By the end you’ll have a script you wrote, a take you recorded, and a video you can post.
The short path
Section titled “The short path”-
Pick a shape
Section titled “Pick a shape”Go to Videos. The create canvas offers two ways in, and for a first video the second is easier:
- Start with what you have: four cards: Speaker-Led, Narrator + B-Roll, Visuals-Driven, Mix & Match
- Start with a shape: a layout template, which already answers aspect ratio, b-roll cadence and where graphics go
Pick a layout template. It turns a long wizard into five short steps, because every question the shape already answers disappears.
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Write the script
Section titled “Write the script”The flow opens on Script. You have five ways in: Paste a URL, Write or paste text, Upload a document, Describe it with a prompt, or Choose from your library.
Pasting a URL is the fastest. Editory scrapes the article and pulls its photos, with the lead photo selected for you.
There’s also a Write a script with Editory panel on this step, which drafts and revises one in conversation without leaving the flow.
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Record
Section titled “Record”The Record step opens the teleprompter with your script already loaded.
Two things worth doing before you hit record:
- Set the scroll speed to match how you actually talk. Too fast is the single most common reason a first take is unusable.
- Use the eye-level guide to line the camera up with your eyes. It’s the difference between “talking to me” and “reading something”.
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Add your visuals
Section titled “Add your visuals”The Visuals step asks for anything you already have (clips, stills, the article’s photos) and picks a brand kit and a caption style.
You can drop nothing here. Anything you don’t cover, Editory finds.
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Let it build, then review
Section titled “Let it build, then review”Editory transcribes your take, plans the cutaways, fetches the footage, writes the captions and assembles the cut. A minute or two for a short video.
You land on Review, which flags any shot where the script names something specific and no footage matched it. Accepting a replacement is one click. Skipping is fine; there’s already a generic shot in place.
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Render and post
Section titled “Render and post”Press Render final video. When it finishes you get the long-form cut plus any short clips, in the aspect ratios the layout asked for.
Then download them, or publish straight to a connected Instagram account.
Going deeper: the full wizard
Section titled “Going deeper: the full wizard”The layout-template flow is the short road. The full wizard at Videos → Start with what you have asks everything itself, across five steps:
Template → Script → Record → Customize → Finalize
Two of those rename themselves depending on what you’re making. Step 1 becomes Footage for Visuals-Driven, and step 2 becomes Voice when you choose an AI voiceover. Step 2 disappears entirely if you’re uploading a file rather than recording. That’s expected, not a bug.
Customize is where everything the layouts decided for you lives, as six collapsible cards:
| Card | What’s under it |
|---|---|
| Format | Aspect ratios (9:16, 16:9, 1:1), clip count and length, frame rate, jump-cut strength |
| Branding | Brand kit, logos, intro/outro bumpers, colours, fonts, speaker picture-in-picture |
| Graphics | Whether to use your brand kit’s own designs, how many cards, the template library |
| B-Roll | Sourcing mode, how many cutaways, your own clips, stock providers, wide-photo fitting |
| Music & Sound | Background music and ducking, sound-effect types, voice enhancement |
| Captions | Nine quick styles, or a full custom editor |
Every one of those is covered in its own page below.
What to do next
Section titled “What to do next”- Set up a brand kit: colours, fonts, logos and graphics, applied to every video from then on.
- Learn the editor: for when the cut is nearly right.
- Try Studio chat: describe the video instead of building it.
- Set up a Newsroom, if you want this to happen daily without you.