Brand kits & graphics
Two things make videos look like yours rather than like Editory’s: a brand kit (colours, type, logo, bumpers) and graphics (the cards that appear over the footage).
Brand kits
Section titled “Brand kits”Making one
Section titled “Making one”Open any video’s Customize → Branding, set what you want, then press Save as New Preset. You’ll be asked for a name, who can use it (Just me or an organisation), and whether it’s your default.
Editing an existing kit is Save Changes on the same bar. An Unsaved Changes badge appears the moment you touch anything.
What’s in one
Section titled “What’s in one”| Group | Fields |
|---|---|
| Brand Identity | Newsroom / brand name, used on speaker cards and titles |
| Brand Colors | Brand, headline, body text, muted and surface colours, plus gradients |
| Brand Typography | Font family |
| Brand Style | Corner style, shadow |
| Brand Assets | Logos, intro bumpers, outro bumpers |
Brand assets are positioned rather than just uploaded (logo corners, intro and outro video, b-roll overlay, centre watermark), and you can drag and resize them on a live preview.
There’s also Speaker Picture-in-Picture: show the speaker in a small bubble during full-screen graphics, with a corner and a shape.
Graphics
Section titled “Graphics”By default Editory designs graphics fresh for each video. That’s fine, but it means two videos for the same brand never look quite alike.
Authoring a graphic fixes that. You design it once, and from then on every video using the brand kits you link it to draws that exact design. Only the words change.
Authoring one
Section titled “Authoring one”Graphics Library → Create graphic. Three ways in:
| Tab | |
|---|---|
| Describe it | Write a brief: “A bold single stat with the number counting up, a thin accent rule underneath, and a short label below” |
| From an image | Upload a reference |
| From a style | Start from a catalogue style, previewed in your brand kit |
The shape is classified for you and then reported rather than asked. You’ll see something like Shape: Bar Chart · picked to fit what you asked for.
From there:
- Refine it: a chat. “Label above.” “Slow the animation down.”
- Sample data: an editable form so you can see it with real-ish content
- How it behaves: the two decisions that matter most, below
How it behaves
Section titled “How it behaves”Its text
- Written per video: the copy is generated each time, guided by instructions you write
- Always the same: fixed copy, identical in every video
Where it appears
| Option | |
|---|---|
| Wherever it fits | The planner picks the moment |
| At the start | Opens the video |
| At the end | Closes the video |
| Whole video | First frame to last, a standing banner |
Start and end placements also take a Hold for duration.
Placement
Section titled “Placement”Drawn directly on the preview: drag and resize, with Fit to graphic and Reset placement. Three rectangles are distinguishable: the frame edge, the dashed safe zone, and the graphic’s own box.
Linking it to a brand kit
Section titled “Linking it to a brand kit”A graphic is used by kits, not by videos. On the author screen you choose which brand kits render it. Then, in any video using one of those kits, turn on Use my brand kit’s graphics, which only appears when the kit actually has designs linked.
With it on: “Every graphic comes from your N saved designs, consistent every time, and nothing is generated.” With it off, Editory designs from scratch for that video instead.
Sharing with a team
Section titled “Sharing with a team”Three separate levers, and they’re independent:
| What | Where you set it |
|---|---|
| A graphic | Who can use it on the author screen |
| A brand kit | The sharing select in the preset save modal |
| A layout | The share picker in the save dialog |