Scripts & the editing chat

A script is the unit everything else hangs off. You can make one on its own at Scripts, or inline as step 1 of any video flow. It’s the same wizard either way, and scripts you make in one place show up in the other.

The wizard has three steps: Article Content → Style Preferences → Editing.

1 · Article Content

Five ways to start, and you pick one before anything else appears:

Method	What it does
Paste a URL	Scrapes the article, its text and its photos
Write or paste text	You supply a title and the story
Upload a document	PDF, Word or plain text
Describe it with a prompt	No article at all; you describe the story
Choose from your library	Something you’ve already uploaded

When you paste a URL

You get a Scraped article card showing the title, the word count, and how many images were found and selected. Opening View extracted text & images lets you:

• read the extracted text, in case the scrape went wrong
• toggle individual photos on and off (the lead photo carries a Top badge and is selected for you)
• write a photo description per image, which is what tells Editory where in the video that photo belongs

Photo descriptions are worth the minute

An undescribed photo can only be placed by what the scraper guessed about it. A one-line description (“the mayor at the press conference”) is what gets it placed on the sentence that mentions her.

Prompt mode

Describe it with a prompt is the no-article path. You write the brief (“A 60-second piece about the Tulsa water crisis. Focus on what the mayor’s office didn’t say in the press conference”) and Editory drafts the story from it.

There’s no evidence-files section in this mode, because there’s no article to support. Every other mode offers Supporting evidence (optional), where you attach documents the script should draw on.

2 · Style Preferences

First Editory reads the article and shows you a snapshot: tone, a complexity score out of 10, and a summary. Then five decisions.

Length

Buttons for 0:30 · 0:45 · 1:00 · 1:30, with a Recommended chip on whichever the analyzer picked. Target length is derived at roughly 150 words a minute: ask for 60 seconds and you get about 150 words, not “a short script”.

The reusable Script Style editor offers a wider set: 15s Hook, 20s Punchy (recommended), 30s Quick hit, 45s Standard short, 60s Full story, 90s Deep dive.

The Hook

The analyzer suggests opening lines; you pick one or press Write your own. This step only appears when it actually returned hooks.

The Angle

Which thread to emphasise. Only offered when the story genuinely has more than one angle and scored 6 or higher for complexity; otherwise there’s nothing to choose between.

Feel

Eight presets along a storytelling-to-marketing spectrum:

Feel
Marketing Hook	Three seconds to stop the scroll.
Narrative	Tell it like a short story.
Documentary	Sober, sourced, and cinematic.
Investigative	Pull the thread until it snaps.
Personal Essay	First person. Hard-won.
Thought Leadership	A considered take.
Explainer	Make it make sense.
Brand Story	A story the brand is proud to own.

Call to Action

How the script ends, tagged by what it’s for:

• Engagement: Follow + drop a comment, Open the comments
• Marketing: Follow for more, Share this story, Read more: link in bio
• Storytelling: Stay tuned, Let it land
• Custom: your own, up to 300 characters

Save the combination

The panel at the top of this step saves everything on it as a Script Style you can apply in one click next time, and it’s the same object a Newsroom series points at, so a style you like here can drive your scheduled videos too.

3 · Editing

Two panes. On the left, the generated script, directly editable, with Version N of M, Undo, Redo, Copy and Save, plus a live word count and an autosave indicator.

On the right, the Editory Assistant. Don’t rewrite the script by hand; tell it what’s wrong:

Make the opening punchier and cut the second paragraph.

Lose the jargon in the middle. My audience isn’t in the industry.

This is 20 seconds too long.

Quick actions cover the common three: Make it more concise, Add more details, More formal.

Every revision is kept

Each reply becomes a new iteration in the history, so undo always works and you can get back to a version you liked. This is also why editing by conversation is safer than editing by hand. The hand edits are saved too, but they don’t come with a description of what changed.

When the words are right, the footer takes you onward: AI Voiceover or Record with Teleprompter.

The script detail page

Every script gets a page of its own with four tabs: Script, Original Article, Supporting Documents, and Generation Settings, the last of which is the receipt for how it was made.

Next

Recording your take

Or skip the wizard and describe it in chat